Goodness Me!

Chicago Cubs masochist and digital media/marketing/advertising geek, living in SF. When I'm not watching sports, enjoying craft beer and taking care of my twins, I share what I'm reading and discovering here.
Recent Tweets @
Who I Follow

fastcompany:

Apple has a problem: Social media chatter about it’s iPhone 5 has dipped, and so have sales. 

From September to today, the number of conversations on social channels about iPhones has declined for two of the company’s target audiences: Baby Boomers and Generation Xers.Looking at two other lucrative consumer audiences—Millennials and teens— shows a similar pattern. Despite a spike in conversations around last Christmas, iPhone conversations have been consistently declining since the iPhone 5 launch in October.

Apple’s failure to tap into what’s being said through social insights and develop a data-driven marketing strategy is becoming an object lesson for businesses everywhere. 

Inside Apple’s marketing problem

"…marketers will not only need to better understand the difference between simple measurement versus analytics, but how to identify the right enterprise platform that will truly serve their needs. The rise of data-driven marketing will also require a cultural shift that transcends the gut instinct style of creative decisions that drove campaigns in the past and cultivating a greater appreciation of data at all levels of an organization."

  1. digodan reblogged this from fastcompany
  2. deathswish reblogged this from fastcompany
  3. thomaswmitchell reblogged this from fastcompany
  4. emilybreuninger reblogged this from fastcompany
  5. lucklessmoss reblogged this from fastcompany
  6. i-married-a-vox-populi reblogged this from fastcompany
  7. superdownchicago reblogged this from fastcompany and added:
    Hmmm
  8. enzocalamo reblogged this from fastcompany
  9. striveon reblogged this from fastcompany and added:
    It seems like customer feedback won’t tell you where to go, just whether you are headed in the right direction.
  10. ngshirley reblogged this from fastcompany
  11. ncpssm reblogged this from fastcompany
  12. wdfloyd reblogged this from fastcompany
  13. otgdailynews reblogged this from fastcompany
  14. lostsequence reblogged this from fastcompany
  15. managingmoney reblogged this from fastcompany
  16. shadowlightning reblogged this from fastcompany
  17. bifuzuli reblogged this from fastcompany and added:
    What is apple problem
  18. marshaess reblogged this from fastcompany and added:
    With the loss of a visionary leader whose quiet, forceful charisma kept Apple at the forefront of the psyche of the...
  19. danamlancaster reblogged this from fastcompany and added:
    “…marketers will not only need to better understand the difference between simple measurement versus analytics, but how...
  20. ianhillmedia reblogged this from fastcompany
  21. culturelabagency reblogged this from fastcompany
  22. jameshetzel reblogged this from fastcompany and added:
    The last couple of people I know that have purchased phones went with android devices.
  23. the-wolfbats reblogged this from fastcompany