Goodness Me!

Chicago Cubs masochist and digital media/marketing/advertising geek, living in SF. When I'm not watching sports, enjoying craft beer and taking care of my twins, I share what I'm reading and discovering here.
Who I Follow

mlb:

A great catch from every angle.

Rizzo makes this killer catch but the runners advance (resulting in the go-ahead run scoring) because he falls out of the field of play while doing it.

#stupidbaseballrules

"Hello Dictator… Mrs. Dictator."

One of my favorite 90s movies. #notashamedtoadmitit

Yes, Alex, whatever you say.

World Cup Posters

ESPN commissioned Brazilian artist and graphic designer Cristiano Siqueira to create a series of uniquely designed images in celebration of the 2014 FIFA World Cup. Each piece tells a unique story of the heroes who will lead their countries on the pitch this summer along with an artistic representation of each of the 32 team nicknames. The artwork is a celebration of the unbridled passion that only the World Cup can evoke around the globe.

USMNT and the Group of Death!

20 percent of mobile gamers would skip sex for Candy Crush

“[We are] extending our commitment to self-expression to mobile,” Tumblr said today. “For the first time, we’re allowing customization and theming to occur in the mobile apps.”
The new design options let brands customize how their Tumblr blog, dashboard and search results look on the app. Brands can change fonts, images and colors with what Tumblr said amounts to billions of options…
Tumblr said mobile engagement is up 124 percent year over year, and that 50 percent of posts now come from mobile.

-How 4 Brands Embraced Tumblr’s New Mobile Design [AdWeek]

“[We are] extending our commitment to self-expression to mobile,” Tumblr said today. “For the first time, we’re allowing customization and theming to occur in the mobile apps.”

The new design options let brands customize how their Tumblr blog, dashboard and search results look on the app. Brands can change fonts, images and colors with what Tumblr said amounts to billions of options…

Tumblr said mobile engagement is up 124 percent year over year, and that 50 percent of posts now come from mobile.

-How 4 Brands Embraced Tumblr’s New Mobile Design [AdWeek]

Starbucks is crushing it with their Frappucino Happy Hour campaign.

Starbucks is crushing it with their Frappucino Happy Hour campaign.

Culture is simply a shared way of doing something with passion.

Our culture is the foundation for our company… The thing that will endure for 100 years, the way it has for most 100 year companies, is the culture. The culture is what creates the foundation for all future innovation. If you break the culture, you break the machine that creates your products.

"The most delicate balance we deal with is keeping the traditionalist card collectors happy while growing the consumer base and appealing to a younger market," said Zvee Geffen, brand manager at Topps for Major League Baseball, Major League Soccer and the English Premier League. "We’ve found that younger age groups, 12-24, are very interested in Major League Soccer and advanced analytics that provide more insight into the game."

While baseball is still king at Topps, which has been in business since 1938, football is a solid second, with soccer showing the most potential for growth. The New York-based company is in the second year of a six-year pact with MLS, which, according to Geffen, “is very strong in some demographics that are very appealing.”

Topps this year is ramping up an alliance with Bloomberg Sports to put analytical statistics on the backs of soccer cards that drill down into such areas as goal percentages and passing efficiency.

Topps, Upper Deck Rebuilding Their House Of Cards
MediaPost Marketing:sports