Goodness Me!

Chicago Cubs masochist and digital media/marketing/advertising geek, living in SF. When I'm not watching sports, enjoying craft beer and taking care of my twins, I share what I'm reading and discovering here.
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mapsontheweb:

Map of USA by closest MLB baseball team

An anonymous woman using the gossip app Secret has described the heartbreaking way Google allegedly treated her when it became interested in the company that she founded.

Google decided to hire her five male colleagues in an acquisition deal, but not her. Even though she founded the company and “the product was my idea,” she didn’t get a deal because she was not an engineer.

Worse, she made only a $60,000 salary at the startup while her male colleagues were paid twice that. “Their attitude was, We can leave you with nothing because you’re a girl and you have a rich boyfriend,” she told New York magazine.

Business Insider

Google has some ‘splainin to do.

When one of Epstein’s hires told scouts they’d be using Microsoft Excel for scheduling, one asked, “Sorry, but what is Excel?” When McLeod took over player development, just eight of 24 area scouts had email linked to their smartphones.

“Hendry is a great guy, but this was the Stone Age,” says a player-development source no longer with the team. “A report would be, ‘Plus-plus makeup — I love this kid.’ What does that even mean?” Scouts did not take video of players — a basic and invaluable task with today’s technology.

The job of one executive under the computer-shy Hendry consisted of scanning the Internet for relevant stories and distributing printouts twice a day. “Theo finally told him to stop,” the source says. “They let the guy go, which is sad, but nobody needs stuff that’s three hours old when they have MLB Trade Rumors up on their computers and the app on their phone.”

The mobile web is still losing out to native apps, by more than 6 to 1

“It is still too early to predict the trajectory apps will take in 2014. But one thing is clear — apps have won and the mobile browser is taking a back seat. Now every company in the world, including Google, is adjusting to that reality.”

fastcompany:

Millennials Don’t Care About Owning Cars, And Car Makers Can’t Figure Out Why

"What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success."

More> Co.Exist

If you’re trying to reach younger demographics, social video needs to be your first consideration.
About 19.1 million tweets related to the Oscars were sent between Sunday at 5 p.m. ET and Monday at 5 a.m. ET, and they were viewed over 3.3 billion times. According to a blog post from Twitter Head of Media Science Michael Fleischman early today, “more than 37 million people viewed those Tweets across Twitter.com and Twitter’s mobile and desktop applications.” Fleischman claims this reach approaches the 43.7 million Nielsen estimates were seeing the ABC telecast.

Apple is known for eschewing popular social media platforms such as Facebook and Twitter.

So it’s extremely interesting to see the company launch a Tumblr page this weekend…

There’s a really strong image of what a computer scientist is — male, skinny, no social life, eats junk food, plays video games, likes science fiction. It makes it hard for people who don’t fit that image to think of it as an option for them.
Windows XP still runs on more than 95 percent of the ATMs in the world.